Delicious food, local wine, and some of the biggest names in music together for one long weekend in Napa Valley? Yes, please! Get excited, because the uber-popular BottleRock Napa Valley festival returns May 22-24, 2026, to kick off summer in style, bringing amazing live music, good food, and plenty of fun together for one epic three-day festival. Here’s what you need to know before you go.

Tickets go fast

Naturally, anything that combines live music with high quality food, craft beer, and incredible wine in the middle of Wine Country will draw crowds. And when it happens to take place over Memorial Day weekend in Napa Valley, you can bet that tickets sell out quickly. We suggest dropping what you’re doing (after reading this, of course) to purchase your tickets ASAP. You’ll have the option to purchase 3-day and 1-day tickets for General Admission, VIP, and the Skydeck.

Planes, trains, and automobiles

Regardless of where you’re coming from, you’ll want to have a plan (in advance) for getting to and from the event, as missing your favorite band because you’re stranded would be a major bummer. BottleRock buses operate daily from Fairfield, Mill Valley, Oakland, Petaluma, Sacramento, San Francisco, Sonoma, Santa Rosa, Vacaville, and the Walnut Creek/680 Corridor. Locally, Napa Valley’s VINE Transit offers free rides and extended, late-night service all weekend, including regional express service to BART. If traveling from outside the Bay Area, you could arrive by Amtrak train or by airplane, as the Charles M. Schulz – Sonoma County Airport is right smack in the middle of Wine Country. If you do plan on driving, though, it’s wise to bring your friends with you to reduce the number of cars on the road and in parking lots. Carpooling to BottleRock is way more fun, anyways.

All-day street parking will be available in downtown Napa, and at the event there will be General Admission parking available for purchase, plus VIP parking, as well. Just note that there is no overnight parking in the BottleRock lots, so plan accordingly.

Music, music, and more music

Yes, there’s great scenery. And yes, there’s great food and drink. But let’s be honest… BottleRock is about the music. On Friday, May 22, Lorde, Lil Wayne, Teddy Swims, Chaka Khan, and many more will perform, while Saturday finds Foo Fighters, LCD Soundsystem, and Zedd all taking the stage, to name just a few. On Sunday, May 24, enjoy the sounds of the Backstreet Boys, BigXThaPlug, Ludacris, Kool & the Gang… the list goes on. Check out the full line-up here.

Spirited Libations

This festival does take place in Napa Valley, so it’s to be expected that the wine offerings will be top-notch. Whether reaching for a crisp sauvignon blanc from Silverado Vineyards, a bubbly delight from Mumm, or an acclaimed Cabernet Sauvignon from Duckhorn, the staff of BottleRock sommeliers and wine experts will be there to make sure your glass is always full. Not a wine drinker? There will be plenty of cold and refreshing craft beer on hand, as well as craft cocktails and, yes, coffee, for those who favor a jolt of caffeine over booze.

Culinary Dreamin’

With a culinary program to match the vibrant food scene in Napa Valley, BottleRock over delivers when it comes to festival food. Expect a who’s who of Napa eateries (like La Toque, Morimoto, and Compline) dishing up gourmet selections, while over at the Culinary Stage, renowned chefs and musical performers will team up for mouthwatering entertainment.

Rest and rejuvenate… at a music festival?

You read that right—in between all that standing and dancing, you can partake in foot and body massages, mini facials, and even hydration therapies at BottleRock. We promise, taking a moment to pamper yourself will make your BottleRock experience even that much more amazing.

A Sustainable Festival

Did you know that BottleRock is striving to be one of the most sustainable festivals around? Some of their sustainability efforts include increasing compost, transitioning to clean power, offering refillable water stations and reusable wine glasses, and eliminating all single-use plastic at the event. Cheers to that!

Napa Valley is a year-round playground of fun, with each month bringing its own unique flavor of excitement. From sun-soaked summer festivals and lively concert series to fall harvest celebrations and gourmet gatherings, there’s never a dull moment in Wine Country.

To help you plan an unforgettable visit, we’ve curated a list of some of our favorite upcoming events happening throughout the region. So, if you’re dreaming up a trip to Napa Valley, why not elevate your getaway by lining it up with one of these annual events? Here’s our lineup of what’s happening in Wine Country, now through 2026.

WINTER (JAN – MAR)

Napa Valley Restaurant Month

January | Culinary

Every January, an array of restaurants, wineries, bars, and even food trucks come together to showcase their culinary prowess during Napa Valley Restaurant Week, each offering a multi-course meal created by award-winning chefs and perfectly paired with Napa Valley wines.

Napa Valley Truffle Festival

January | Culinary

Napa’s own claim to fungi fame is the Perigord black truffle, and the annual Napa Valley Truffle Festival is dedicated to these gourmet mushrooms. Events include hunting these delicacies with truffle-sniffing dogs and the Truffle and Wine Dinner.

Yountville International Short Film Festival

January | Music

Napa’s very own Sundance, the Yountville International Short Film Festival, draws filmmakers from around the globe. Over 100 independent film screenings are shown in pop-up theaters just steps away from Yountville’s restaurants and tasting rooms.

Napa Lighted Art Festival

January – February | Arts

The Napa Lighted Art Festival is a free, walkable outdoor experience in Downtown Napa that transforms the city into an illuminated canvas. The festival invites residents and visitors to engage with immersive installations while highlighting Napa’s historic architecture.

Napa Valley Marathon

March | Wellness

Why not balance your wine tastings and delicious food explorations by running the Napa Valley Marathon? Known for its breathtaking route along the Silverado Trail, this marathon is often hailed as one of the most scenic in the United States.

SPRING (APRIL – MAY)

Napa Spring Half Marathon

April | Wellness

Not quite ready to commit to the Napa Valley Marathon? Opt for the Napa Spring Half Marathon instead, an easy, breezy race route that starts at the Oxbow Commons Park, winds through rolling vineyards, and ends just a short walk away from Napa’s Main Street.

Calistoga Wellness Weekend

May | Wellness

With its numerous hot springs and spas, Calistoga has long been a haven for wellness seekers. The town’s week-long wellness festival celebrates all things good for your body and soul—think yoga and hiking to thoughtful food and wine events.

BottleRock Napa Valley

May | Music

Held every year over Memorial Day weekend, BottleRock Napa Valley is the largest music festival in Northern California Wine Country. Thousands of wine and music lovers flock to Wine Country to jam out, feast on unparalleled food, and sip world-renowned wines.

La Onda Music Festival

May – June | Music

A vibrant, musical celebration of all things Latin tunes, La Onda highlights different Latina music genres over two days at the start of summer. Created by the same crew who host BottleRock, festival goers can also partake in silent discos, a dance club, and mouthwatering Latin cuisine.

Auction Napa Valley

June | Wine

Napa Valley’s annual Auction is a legendary event that has wine lovers raising glasses (and millions of dollars) for a good cause. Over 50 different wineries from across Napa auction off specialty wines and unique varietals, with proceeds supporting Napa Valley’s youth mental health programs.

SUMMER (JUNE – AUG)

Calistoga Concerts in the Park

June – August | Music

Held on Thursday nights in summer, the town of Calistoga holds Concerts in the Park. Hosted at the pavilion in Pioneer Park, bring lawn chairs or a picnic blanket and get ready to enjoy a free evening of amazing music.

Napa Valley Jazz Getaway

June | Music

The annual Napa Valley Jazz Getaway is a three-day festival hosted at the Meritage Resort with additional evening outings like the Welcome Dinner or one of several Wine Downs.

Festival Napa Valley

July | Music

Festival Napa Valley is a spectacular 10-day extravaganza of musical arts, delicious bites, and Napa sips, held across various locations in Napa Valley. While tickets come with a premium price tag, the proceeds are put to good use, supporting youth arts programs, free community concerts, and scholarships.

Music in the Vineyards

July – August | Music

Music in the Vineyards is a nationally-acclaimed chamber music festival that takes place in the heart of Napa Valley Wine Country each summer. The festival unfolds in the elegant settings of Napa Valley’s acclaimed wineries, from the picturesque landscapes of Silverado Vineyards to the historic grounds of Charles Krug and Inglenook, among others.

Napa Town & Country Fair

August | Culture

It wouldn’t be summer in the U.S.A. without a visit to the county fair, and Napa Valley’s own Town & Country Fair is a quintessential celebration held at the Napa Valley Expo. This family-friendly event embraces all the traditional county fair elements, including a livestock show, carnival rides, live music, and nightly fireworks displays, which help complete the Americana vibes.

Blue Note Jazz Festival / Black Radio Experience

August – September | Music

From popular jazz performers to up-and-coming greats, the Blue Note Jazz Festival is an event dedicated to discovering new music while simultaneously experiencing old favorites. Get ready to celebrate the rich tapestry of Black culture and the power of music to transcend boundaries.

FALL (SEPT – OCT)

Napa Valley Harvest Season

Autumn in Napa Valley is all about harvest, when vineyards are buzzing with activity and the air carries the scent of freshly crushed grapes. It’s one of the most popular times to visit, as the season brings with it vibrant celebrations, grape stomps, and winemaker traditions that showcase the very heart of wine country. To dive deeper into what makes this season so special, check out our full Guide to Harvest in Napa Valley.

Calistoga Harvest Table

September | Culinary

The ultimate in Napa harvest season experiences, the Calistoga Harvest Table is a 1,000-foot-long table snaking its way through the heart of downtown Calistoga. Different local restaurants host various sections of the table and Napa Valley wine stations are set up throughout the event space.

Open Studios Napa Valley

September | Arts & Culture

If you’re passionate about art and wine, why not indulge in both at the same time? Whether you’re an art enthusiast or a seasoned collector, meander through artists’ studios and exhibitions, marveling at an array of creative expressions including paintings, sculptures, glasswork, and more.

HOLIDAYS IN NAPA (NOV – DEC)

Holidays Aboard the Napa Valley Wine Train

November – December | Holiday

The holiday season comes alive on the Napa Valley Wine Train. From the Santa Train Jolly Journeys to the 3-hour Peppermint Tea Lunch experience, the Wine Train knows how to make the season a bit brighter.

Merry Meritage

November – January | Holiday

Head to the Meritage Resort & Spa, tucked near downtown Napa, to step inside a winter wonderland that includes one-of-a-kind holiday experiences like VIP igloos, ice skating, sparkling high tea, and an annual tree lighting.

Calistoga Lighted Tractor Parade

December | Holiday

What started as a small community gathering has grown into a nationally acclaimed holiday classic! The Calistoga Lighted Tractor Parade is a festive celebration and homage to the city’s agricultural heritage through vehicles like vintage tractors and horse-drawn carriages, all decked out in their Yuletide best.

Napa Christmas Parade

December | Holiday

Head to the heart of Napa’s downtown for the annual Napa Christmas Parade! Held every December, this festive event includes floats, horses, Santa, and live musical performances marching down the street to kick off the holiday season.

Winter in the Wineries

December – March | Holiday

The vines might be barren, but winter is one of the best times to visit Napa. Grab your passport to Winter in the Wineries and enjoy complimentary wine tastings at over a dozen Napa wineries and discounts on local accommodations, spa experiences, and dining.

Wine and music collide at JaM Cellars, a one-of-a-kind, music-themed tasting room in downtown Napa. While this part of town used to have a reputation for being a little bit sleepy, JaM Cellars is breathing new life into Napa’s nightlife with their JaMSessions, an ongoing series of intimate, wine-fueled concerts that keep the party going long after dinner.

JaM Cellars is the brainchild of music lovers John and Michele Truchard, the “J” and “M” in JaM. As second-generation Napa Valley vintners, the Truchards have had a long history in crafting fine wines, but with JaM Cellars, they wanted to do something different by introducing super-approachable and affordable every-day wines to the market. These wines are made to be enjoyed with friends in a not-so-serious setting, so John and Michele designed a fun and unconventional tasting space, the JaM Cellars Wine & Music Studio, located on downtown Napa’s First Street.

The Setting

While JaM Cellars is a cool wine tasting spot during the day, it morphs into an incredibly cozy events venue with live music in the evenings, Thursday through Saturday. Napa Valley has a handful of larger concert venues, like the Uptown Theatre or the Napa Valley Opera House which houses both Blue Note Napa and the JaM Cellars Ballroom, but for the opportunity to comfortably lounge mere feet from the band, JaMSessions feel like a private show. You’ll want to reserve a spot and arrive early to snag the best view in the house, a collection of leather couches and chairs set up like a living room right by the stage, with Persian rugs and tables cleverly shaped like guitar picks. There’s also a handful of booths for groups and a few stools at the bar. Many guests simply choose to stand — it certainly makes dancing easier — but either way, there’s never the feeling of the space being overcrowded like a traditional concert.

JaM Cellars stays open much later (10pm Sunday – Wednesday and midnight Thursday – Saturday) than its downtown Napa counterparts and music is on theme everywhere you look. A private tasting room doubles as a fully-equipped recording studio, where the winery hosts virtual JaMHappyHours Wednesdays and Thursdays at 4pm and there’s also a state-of-the-art sound system, disco ball, an impressive vinyl collection, and vintage Rolling Stone magazine art plastered all over the walls, bringing you back in time to some of your favorite musicians in their heyday.

The Music

A mere $10 cover charge will get you in to enjoy their JaMSessions, which welcome a variety of acts both local and from further afield. The night I attended featured a JaM Cellars regular, the Eric Wiley Trio, a Funk/Reggae band with a Jazz flair. The songs were all covers of old classics — like the Steve Miller Band’s Space Cowboy, Get Up Stand Up by Bob Marley, and The Eagles’ Hotel California — and almost everyone in the room was either dancing or singing along (or both). At times, I could close my eyes and imagine myself on a tropical island, piña colada in hand.

These events take place on most Thursday, Friday, and Saturday nights, but check JaM Cellars Facebook page or website for listings. Live music on Thursdays is from 8pm-10pm while on Fridays and Saturdays the music runs from 9pm-11pm. With JaM Cellars’ connection to BottleRock Napa Valley (they are a five-time Presenting Sponsor) there’s a chance you’ll catch artists that also play the music festival (like Sam Johnson, Chris Pierce, and Mondo Cozmo). Other acts include nationally-acclaimed, touring artists (like Witherward), while others are based right in Napa Valley (including Full Chizel and JourneyDay). Book online via Tock to secure your spot.

The Wine

The wine is flowing all night long from the bar, available for purchase by the glass, flight, or bottle. You may know JaM Cellars for their popular Californian wines priced at under $20: the classic Butter Chardonnay, their signature JaM Cabernet, bubbles in the form of Toast Sparkling, and Sugar Sweet White, a Moscato. But don’t pass up the chance to try their Napa Valley releases exclusive to the JaM Cellars wine and music studio. Sip these side-by-side with their Californian counterparts for a fun taste test, or try the Napa Valley-only JaM Cellars Sauvignon Blanc and JaM Cellars Pinot Noir. There really is a wine here for everyone! Reservations are highly recommended through ExploreTock.com/JaMCellars. See you there!

Hollywood invades Wine Country for five action-packed days during the 9th Annual Napa Valley Film Festival (NVFF), November 13-17, 2019.

This year’s festival features a plethora of new independent films and plays host to top filmmakers, actors, and other industry execs. Meanwhile, Napa Valley does what it does best, serving up world-class food and wine from over 100 participating wineries and 50 participating restaurants and chefs, to round out the ultimate Wine Country experience.

– BUY YOUR PASSES –

The Films

The 2019 NVFF lineup features such stars as Billy Crystal, Anna Camp, Nina Dobrev, Damian Lewis, Mena Massoud, Ben Platt, Ben Schwartz, and Tika Sumpter.

The independent films are organized into the categories of Narrative Features and Documentary Features, with 16 films vying for the title of Best Feature in each core competition category. The directors of the films in NVFF’s core competition categories will also participate in the festival’s unique Artists-in-Residence Program presented by Meadowood Napa Valley. The residency includes masterclasses and breakout sessions with industry leaders, as well as networking opportunities at special events throughout the festival. It’s not only an opportunity to enjoy many of these films’ world premieres, but a chance to preview films that could be in the running for a Golden Globe or Academy Awards nomination! In the past, the NVFF has screened award winners like Silver Linings Playbook, Wild, and Lion.

Screenings are held at venues throughout Napa Valley, like the Archer Hotel in Napa, Lincoln Theatre in Yountville, and Charles Krug Winery in St. Helena.

You’ll also get the chance to chat with the filmmakers after each showing during Q&A sessions.

You can learn more about the NVFF’s films here.

Wine, Food and Entertainment

Forgive us for stating the obvious, but you can’t have a festival in Wine Country without copious amounts of wine, and it’s promised to be flowing throughout the NVFF. Wine will be available for purchase at some screenings, but one of the best opportunities to get a total taste of Napa is to take a wine tasting break during the Wine Intermissions, where 10+ boutique wineries will pour their best wines in between film screenings at the Festival Hubs, located in Napa and St. Helena.

Most passes also include full access to culinary demonstrations where daily cooking demos and exclusive wines are offered, leaving you with plenty of kitchen inspo for when you return home.

The Parties

Want to get a selfie with a celebrity? These parties and special events are your best shot at mingling with Hollywood’s A-listers and often feature surprise performances from top musicians.

The Vintner’s Circle Dinners, hosted at premier Napa Valley wineries, will be where winemakers, filmmakers, and celebrities sit down to an intimate and unforgettable dining experience. Only those with a VIP Patron Pass can snag a seat, though.

Other don’t-miss events include the Opening Night Party, Celebrity Tributes, and the Festival Gala, which are all sure to impress.

The Perfect Pass Cheat Sheet

From the Flex Pass offering five film screenings to a full-blown Patron Circle VIP festival pass, there are ticketing options for every budget, schedule, and level of interest. Use this cheat sheet to find the perfect fit for you. Note: all of these passes give you access to film screenings and wine intermissions.

If you want to see all the films, plus party with all of the filmmakers and celebs: The Pass Plus ($575 – 695), gives you priority access in line to screenings throughout the festival and gets you into some of the week’s big events and parties, like the Opening Night Party and Festival Gala.

If you don’t plan on working all week and want to see as many films as possible: The traditional Festival Pass ($225 – 295) gives you unlimited film screenings, afternoon wine tastings, and access to culinary demonstrations.

If you’re not much of a planner and/or can’t predict your crazy schedule: The Flex Pass ($125) is good for five screenings throughout the festival (any days, any times). It also includes afternoon wine tastings.

If you want the VIP treatment: The VIP Patron Circle ($2,500 – $25,000), much of which is tax deductible, gets you a year-round membership with exclusive access to filmmakers, actors, vintners, and more. Enjoy perks like VIP reserved seating during screenings, invites to special events, and a personalized NVFF experience.

– BUY YOUR PASSES –

If You Go

Where to Stay

Book a room at the Napa River Inn, where you’ll have views of the Napa River and be within walking distance to many of the NVFF downtown Napa venues. Have a little too much fun the night before? Order breakfast to your room from downstairs bakery Sweetie Pies.

What to Do

If you happen to have any free time around all of the screenings, wine tastings, and parties – don’t forget to get some shut eye too – use it to discover some of Napa Valley’s newer establishments. In downtown Napa, check The Village at Vista Collina, a full-bodied resort that offers eight boutique wineries and a brewery all in one location, or visit the newly renovated Louis M. Martini Winery for a tasting.

Want to work off all that fun you’re going to have? Rent a bike from Napa Valley Bike Tours and take an early morning ride down the Napa Valley Vine Trail, which stretches 19 miles, all the way to Yountville.

Typically, when people think of Napa, they think of the picturesque landscape — sprawling estates with rolling hills, orderly vines of every varietal, the morning sun burning off the gray mist that blankets the valley.

There is much to love about that heavenly slice of Wine Country. But recently, I stopped through downtown Napa to visit JaM Cellars, which offers an unexpected taste of Napa Valley. Centrally located on First Street, next door to Andaz Napa and sister brand John Anthony Vineyards, it’s also a stone’s throw away from local restaurants such as Eiko’s Sushi, Grace’s Table, and Charlie Palmer Steak in the ultra-chic Archer Hotel.

Upon stepping through JaM Cellars’ doors, it was immediately apparent that this was not like any other Wine Country tasting room that I’d been to. Like all Napa and Sonoma tasting rooms, JaM was well proportioned and thoughtfully decorated. Unexpectedly though, this tasting room had walls that were papered with old Rolling Stones covers, a live band setup, an incredible vinyl collection, Eames lounge chairs, and an honest-to-goodness recording studio in the back.

It may sound gimmicky at first blush, like a Hard Rock Cafe of Wine Country, but it wasn’t — the people I met there were as excited about music and community as they were about wine. The result of the décor and the easy personalities I encountered at JaM Cellars all contributed to the relaxed, intimate, and (perhaps most importantly) non-intimidating vibe in which to try wine — an unexpected experience in Napa Valley.

Anyone who’s been wine tasting knows, the conversations that happen are often about flavor profiles, vineyards, barrels, and the aging process. While there’s something to be said for understanding what you’re drinking, sometimes I just want to hang out and drink great wine, and get to know the people pouring on a human level in addition to learning about the wine. With JaM, the focus is on creating a refreshing environment where people can enjoy their wines while surrounded by their friends, whether that is in a lounge-like setting with an acoustic rock show going on, or during a progressive pop synth show with dancing under the sparkling disco ball.

Owen Ridings, the wine and music studio manager at JaM Cellars, was on site to greet me when I arrived early on Sunday. Dressed in jeans, a dark cardigan, Chuck Taylors, and black-framed specs, he seemed less like a traditional Napa Valley wine manager and more like an indie bookshop owner or the singer-slash-guitarist of a band (the latter of which turned out to actually be true).

But still, he did know a lot about wine. We reclined on couches around a glass coffee table, with a perfect view out the airy front windows of downtown Napa. Ridings took out their hugely-popular Butter Chardonnay and did a side-by-side pour of two appellations — one chardonnay made from a range of California growers’ grapes and the other from exclusively Napa Valley grapes, which is only available at their Wine and Music Studio.

In between our conversations about their record collection, podcasts, and the accessibility of wine, I learned to taste the difference. The education was dispensed in such a way that I remembered words like ‘rich’ and ‘creamy’ and was completely comfortable admitting — in an environment so laid-back — that I couldn’t detect the hints of baked lemon or vanilla.

As we tasted and chatted, Ridings went on to share more about the story behind the wine. I learned that wines produced exclusively from Napa Valley vineyards vary from year to year. Napa Valley exists in a unique microclimate, and fluctuations in that microclimate affect that season’s crops. And since wine designated from a certain Napa Valley appellation means that wine is exclusively grown, harvested, aged, and bottled in Napa Valley, the sum of all those microclimate changes are compounded in that end product — the bottle of wine. The result can sometimes be devastating when Napa Valley suffers unseasonable weather or a natural disaster, but when things go well, as they do more often than not, wines produced in Napa Valley can be more vibrant and aromatic than those from elsewhere in California.

Not all vintners can source from some of the best growers in Napa Valley, but the team behind JaM Cellars has a long history here in Wine Country. The owners, husband-and-wife team John and Michele Truchard (the ‘J’ and ‘M’ of JaM Cellars), are second-generation Napa Valley vintners. With the success of their high-end John Anthony Vineyards already under their belt, John wanted to create great wine for the everyday drinker. I was surprised to learn that the JaM label was created during the recession in the aughts, but I shouldn’t have been — people always want quality, affordable wine. John relies on his long-standing relationships with growers to control the entire vertical process of winemaking, creating a quality wine at a reasonable price, then distributes through popular markets and grocery stores. (I’ve since found JaM’s handy WineFinder on their website, JaMCellars.com, that shows you everywhere you can find their wines around the country).

We moved onto the California Candy Dry Rosé. Named for its eye-candy appeal, this wine is as pretty as it is delicious — perfectly crisp and clean on a warm spring morning in Wine Country. Next, Ridings poured the Napa and California JaM Cabernets while I asked him about the studio itself. What’s it like to work in this space? A part shop, part live music venue where the owners have consciously moved away from what can sometimes be the sterile grandeur of tasting rooms of yore.

He details anecdotes of his favorite memories: guests who geek out over the vinyl collection, the reaction from the crowd when the giant disco ball is turned on, sourcing local talent for intimate shows during one of their JaMSessions, and bringing the community together with late night events (there’s not usually much open in Wine Country after dinnertime, but JaM Cellars is open until 10pm most nights and until midnight on Thursday, Friday, and Saturday evenings).

In short, his favorite moments are the ones that are about the people and their stories; that everyone happens to be enjoying great wine is the cherry on top. Those moments come in the tastings at JaM Cellars, but also on a larger scale at festivals such as BottleRock Napa Valley, among others. As the presenting sponsor of BottleRock, they host the JaMPad, which features intimate shows and DJ dance parties between sets. Their special California Candy Frosé was a hit last year in the toasty Napa Valley sunshine, so here’s to hoping they’ll bring that back. For a brand that has dispensed with the pretension and stuffiness, and embraced all the fun and bringing-togetherness aspects, a frozen rosé isn’t blasphemous — it’s irreverent, welcoming, and fun, just like tasting at JaM Cellars, and just like how creating a memory around delicious wine should be.